Church Leaders and Street Bums

"Inasmuch as ye have done it unto one of the least of these My brethren, ye have done it unto Me." -JC

Is it wrong to show more respect (or reverence) for a church leader than a street bum?

This question follows: why does everyone stand up when GBH walks into the room? This tradition has always seemed strange to me. It's as if people worship the prophet himself. I guess it's ok, if people would treat anyone the same way, but I don't think they would.